Student Blog on E-Marketing

Social Appetite – A Reflection of Social Media

  The global social media revolution is completely unavoidable. Unfortunately, society thrives on being “online”, and recent developments in technology only make it too easy to be within a finger-click of the web (think Mobile Manners). The impact is hard... Continue Reading →


It’s a Hard Pizza Work

It is impossible to bespoke a product to the exact requirements of each possible consumer, as buyers in any market differ in their specific wants and needs. Market segmentation allows marketers to identify distinct groups of customers whose actions and... Continue Reading →

“Green” Eggs and Ham

The "Green" Solution It is no longer just a colour… “Going Green” is a lifestyle choice and business term, which  practices more environmentally friendly and ecologically responsible decisions (Middletown Thrall Library, 2015). Both individuals and businesses can take action to... Continue Reading →

P.E.S.T. Control

  Pest or P.E.S.T.? Evidence of pest activity on the premises of a pub, bar or restaurant could seriously jeopardise its reputation and even get it shut down. Alternatively, P.E.S.T is an acronym for the analysis of external macro-environment factors,... Continue Reading →

Food For Thought

What is "Social Media"? We are all on it nowadays, whether it is for personal use or business. The only question really, is how many different platforms do you belong to? According to Nations (2016), "social media are web-based communication tools... Continue Reading →

Espresso Yourself

Marketing Mix: Traditional vs Digital The 4Ps of Marketing is a model for enhancing the components of a ‘marketing mix’ – the set of actions, or tactics, that a company uses to promote its brand or product in the market (Acutt and... Continue Reading →

Mobile Manners

What makes a phone “smart”? A "smartphone" is a cellular device with integrated computer features, not originally associated with telephones (Rouse, 2007). Users are able to surf the web, watch videos, play games, shop,  access emails and mobile banking, in... Continue Reading →

What Is E-Marketing?

Digital marketing, Online marketing, Internet marketing… all terms frequently interchanged, and considered synonymous, when discussing electronic marketing. Regardless of which term is most preferred, it is defined as the marketing of products and services to current and potential customers online,... Continue Reading →

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